Digital Knowledge Lab
Welcome to the Digital Knowledge Lab at Nitka Facts — a vibrant, joy-led space where beauty meets brains and your curiosity finds its runway. Whether you’re new to the realm of radiant looks or a seasoned makeup alchemist experimenting with textures and tones, the Lab is your go-to zone for expert insight, hands-on wisdom, and a generous splash of inspiration.
Founded by Selvian Elthros in Port Hope, Michigan, Nitka Facts has always believed that beauty is both an art and a science. It’s the shimmer at golden hour and the chemistry behind the glow. That’s why the Digital Knowledge Lab exists — to make the science behind the sparkle accessible, the technique behind the trend shareable, and the facts behind flawless skin easy to fall in love with.
Why We Created This Space
If beauty is your question, the Lab is your delightful answer. Our team of researchers, stylists, and skin-savvy pros work here to demystify the magic behind what we do. From understanding active ingredients in your serums to decoding the undertones of the perfect nude lip, we’re blending curiosity and clarity in every post we make.
This isn’t just a scroll-through resource — it’s a learning playground. When we call it a “lab,” we mean it: ideas are measured, new techniques are tested, and stunning results are peer-reviewed (by real users, real artists, and readers like you). You’ll leave every article a little more informed, a little more confident, and a little more excited to play.
What You’ll Find Inside
Skincare Science Made Simple: Want to know what niacinamide actually does? Curious about the pH of your cleanser? We’ve got layers of knowledge — just like your moisturizer.
Makeup Techniques That Make Sense: Tutorials, myth-busting, and real-life fixes for makeup moves that don’t quite blend like the videos promised.
Style Tips from the Inside Out: Not just what to wear, but why it works — featuring seasonal guides, texture blends, and styling rhythms that mirror your unique flow.
Ingredient Deep Dives: From azelaic acid to zinc oxide, we go past the buzz and explain what’s in your product — and why it matters to your skin.
Who It’s For (Hint: You)
If you’ve ever stared at a product label like it was written in wizard code — the Lab is for you. If you love a good before-and-after but crave the “how” and “why” behind it — step right in. Whether you’re someone who’s just started building a skincare routine or a makeup maven teaching your own masterclass, the Lab supports every chapter of your beauty journey.
No gatekeeping. No fluff. Just joy-led knowledge, served up with care.
How We Keep It Accurate (and Fun)
The Lab is built on precision, but not pretension. We collaborate with dermatologists, estheticians, chemists, and design thinkers to bring you information backed by facts and field experience. There are no faceless facts here — we write everything the way we’d explain it to a friend over coffee. Or better yet, during a makeup session with a side of laughter.
Everything is double-checked, cross-examined, and published with clarity in mind. We avoid jargon unless it’s worth knowing — and even then, we translate it with zero superiority.
How to Dive In
Pick a topic, follow your curiosity, and trust your joy-meter. This isn’t a top-down lecture — it’s a choose-your-own-adventure learning salon. You might go from decoding SPF myths to discovering how your bold eyeliner look is rooted in historical symbolism (yes — we get that cozy-deep here).
Found something you love? Pass it on. Share it, remix it, or start your own ritual around it. Beauty knowledge wants to be seen, felt, and lived.
Come Back Often — We Evolve With You
The Lab is always in motion, just like beauty trends and the people who set them. As new products launch, new studies emerge, and your questions evolve, so do we. Each new insight adds another layer to our collective intelligence, and you’ll notice the content shift to reflect what’s happening in real lives, not just runways.
Have a question you think deserves a full-blown post? Reach out to us — your curiosity could spark the next great resource.
Led With Purpose, One Fact at a Time
Nitka Facts isn’t here to tell you what beauty is — we’re here to help you define it for yourself. That’s why this lab isn’t behind a curtain — it’s an open book, illuminated with joy and shared purpose. Through everything we publish, the intention is constant: to offer facts that build self-trust and techniques that spark delight.
We’re nestled in Port Hope, where lakeside sunsets and small-town charm keep us grounded while we stretch forward into every shade of modern beauty. Our studio at 4362 Robinson Court, Port Hope, Michigan 48468, United States, is where the science meets the sparkle every weekday.
Open Monday to Friday, 9 AM–5 PM
Phone: +1 989-428-3986
Email: [email protected]
Where to Start
Ready to jump in? Everything in the Lab is crafted with heart and backed by hands-on experience. If this is your first visit, we recommend browsing our main site at Nitka Facts to get a feel for how all the pieces fit together — from playful learning to powerful transformation. You’re not here to be told what’s right; you’re here to explore what’s right for you. And we’re beside you for every shade-shifting, skin-loving, brush-twirling moment of it.