Skincare is seriously big business today. In 2025, the market size hit over $178.63 billion in 2025, and, according to expert estimates, could hit 340.25 billion by 2035. At the same time, the NFL is experiencing a culture shift from emphasizing physical toughness and durability to creating space for conversations around grooming and aesthetics and is progressively embracing partnerships with lifestyle and skincare brands.
But some athletes are going further than individual brand partnerships and are developing their own skincare brands. Below is a look at NFL stars who have invested in the industry and built their own brands.
Justin Forsett: Hustle Clean
Former running back Justin Forsett started his NFL days with the Seattle Seahawks, when he was recruited in the seventh round of the 2008 NFL draft, and finished them in 2017 with the Denver Broncos.
He started Hustle Clean (formerly Shower Pill), a personal hygiene company which sells a range of facial wipes and antibacterial wipes, with his college football buddies Wale Forrester and Wendell Hunter. In their playing days, the trio were searching constantly for these wipes in the shower rooms, and a light bulb went off in their heads.
The former Bronco also took inspiration from the career progression of NBA greats Michael Jordan and Magic Johnson. He’d read stats that suggested that two years after retiring from the game, NBA players would be either bankrupt, depressed, or divorced, fates he didn’t want for himself.
Hustle Clean products stand out for being eco-friendly and, importantly, catering specifically to the personal hygiene needs of athletes. The wipes kill most germs, dry quickly, and soothe skin.
Michael Strahan: Daily Defense
Michael Strahan served the New York Giants as a defensive end from 1993 all the way through to 2007, after being drafted in the second round of the 1993 draft. Strahan was a real record setter, twice leading the NFL in sacks and, with his career record of 41.5 sacks, also setting a Texas Southern University record. If only he was still playing to give the Giants an extra edge. New York remains a long shot to challenge for a Super Bowl, with many analysts viewing the team as a step behind the NFC’s leading contenders. That outlook is reflected by the DraftKings sportsbook, which lists the Giants at +7000 in the Super Bowl betting markets.
Having already launched his eponymous lifestyle brand, Strahan partnered up with Evolved by Nature for the launch of his skincare product, Daily Defense, to expand the brand, and to build confidence in himself and in others. The company developed Activated Silk™ biotechnology from natural silk protein, which became a key ingredient in the first collection of Michael Strahan Daily Defense. The collection consists of five products, including a face and beard wash, beard oil, shaving lotion, face and neck moisturizer, and post-shave balm.
Daily Defense products deliver a boost to the skin barrier but also set themselves apart by being eco-friendly and avoiding the use of harmful chemicals such as petroleum or liquid plastics. Importantly, the founder has made the products affordable, instead of opting to present as a more premium brand.
Chris Kolodziejski
Chris Kolodziejski played as a tight end for the Pittsburgh Steelers in the 1984 season, but his career became short-lived when an injury forced him to change his career path.
In 2003, the ex-Steeler founded Chella Skin Care, an anti-aging product company that produces a hydrating face balm and numerous eyebrow, eye lash, and eye makeup products. The vegan facial balm nourishes the skin’s lipid barrier while removing makeup, oils, and any skin impurities. The balm also contains vitamin E and olive oil to leave the skin radiant when the user has rinsed away the balm.
The investment of the future?
Forsett, Strahan, and Kolodziejski aren’t the only NFL stars to have seen the potential of the skincare industry. Many other NFL stars are, too, and have begun endorsing skincare brands.
Odell Beckham Jr
New York Giants wide receiver Odell Beckham Jr partnered in February 2025 with biotherapeutics brand Arcutis. The player is a credible brand ambassador, himself having received a diagnosis of the chronic, inflammatory skin disease seborrheic dermatitis. His experience of using the company’s product ZORYVE® cream and working with Arcutis itself has improved his understanding of how self-care enables him to show up for his family and other priorities.
Jaxson Dart
Like his New York Giants colleague Odell Beckham Jr, Jaxson Dart has gone down the anti-aging route. The quarterback formed a brand partnership with Clarin as he and the company went into 2026. In an interview with People, Dart, who hails from Kaysville, Utah, originally, talked openly about his skincare routine, including his use of cleanser, serum, moisturizer, and then a hydration spray.
Skincare is the way forward for the NFL and its players, either as an industry to invest in, or to partner up with, and many are seizing the opportunities. Players whose time on the gridiron has ended have later formed successful companies, and there’s talk that players in the NBA may see skincare as their next entrepreneurial investment, too.
Jessica Sanfordezora
Ask Jessica Sanfordezora how they got into makeup application techniques and you'll probably get a longer answer than you expected. The short version: Jessica started doing it, got genuinely hooked, and at some point realized they had accumulated enough hard-won knowledge that it would be a waste not to share it. So they started writing.
What makes Jessica worth reading is that they skips the obvious stuff. Nobody needs another surface-level take on Makeup Application Techniques, Expert Insights, Trend Tracker Pro. What readers actually want is the nuance — the part that only becomes clear after you've made a few mistakes and figured out why. That's the territory Jessica operates in. The writing is direct, occasionally blunt, and always built around what's actually true rather than what sounds good in an article. They has little patience for filler, which means they's pieces tend to be denser with real information than the average post on the same subject.
Jessica doesn't write to impress anyone. They writes because they has things to say that they genuinely thinks people should hear. That motivation — basic as it sounds — produces something noticeably different from content written for clicks or word count. Readers pick up on it. The comments on Jessica's work tend to reflect that.
